Dr. Schar is Guinness World Record Holder of "The World's Largest Pizza"

Dr. Schar Sponsors and Serves Up "The World's Largest Gluten-Free Pizza" - Schar Lyndhurst, New Jersey, December 14, 2012 – Dr. Schar Group, parent company of Dr. Schar USA, Inc. and owner of the Schar brand, the European market leader in gluten-free foods, celebrates a record-breaking achievement – the “World’s Largest Gluten-Free Pizza” – which was officially entered in the Guinness World Records in Rome, Italy yesterday. The company sponsored the 100% gluten-free creation, lovingly called “Ottavia”, in support of an awareness campaign of celiac disease and gluten-sensitivity; supplying more than 9 tons of the company’s gluten-free flour. With an alarmingly low diagnosis rate of under 15 percent, an estimated 1 in 100 Americans suffer from celiac disease. Additionally there is a growing prevalence of gluten-sensitivity issues. The sponsored event aims to raise the much needed awareness of the autoimmune disease and showcase the food advancements, led by Dr. Schar and its brands, in gluten-free food that is tasty, delicious and healthy. Organized by NIPfood and featured on opening day of the Arts & Crafts Expo held at the Fiera di Roma, Ottavia was an effort that culminated from more than 48 hours of continuous artisan work from five NIPfood chefs who specialize in baked goods such as pastries and gluten-free pizza. Recipe for Success – Raw materials and ingredients for “World’s Largest Gluten-Free Pizza”: • 9.9 tons of Schar gluten-free flour mixed with 2,480 gallons of water • 5 tons of tomato sauce • 4.4 tons of mozzarella cheese • 1,488 pounds of margarine • 551 pounds of salt • 275 pounds of parmesan cheese • 220 pounds of lettuce • 55 pounds or vinegar • 298 gallons of yeast Covering an area of nearly one-third of an acre and with a circumference of more than the length of football field, the pizza measured 131 feet in diameter and weighed in at 25.6 tons (51,257 pounds). The NIPfood chefs baked gluten-free dough and raw materials in special equipment, currently not on the market, containing thermal lances with temperatures registering between 300° and 500° Fahrenheit. As celiac disease becomes more mainstream, cases of gluten-sensitivity are on the rise. Schar USA Director of Nutritional Services, Anne Lee, MSEd, RD, LD has launched an educational campaign for Health Care Professionals on celiac disease and gluten sensitivity. Using the most recent research information from world leaders of the Consensus Conference on Gluten Sensitivity the emerging research shows that this may affect up to 4% of the population. Characterized by similar symptoms to celiac disease and wheat allergies, negative test outcomes are normal results for gluten-sensitivity. Physicians and nutritionists recommend adopting a gluten-free diet as a way to manage symptoms and side effects. “We are proud to be the sponsor of the ‘World’s Largest Gluten-Free Pizza,” explained Ulrich Ladurner, founder and president of Dr. Schar Group. “After thirty years, Dr. Schar continues to lead the industry in raising awareness and educating the world about celiac disease and gluten-sensitivity. Ottavia has given us the opportunity to also demonstrate that gluten-free diets no longer mean suffering at the dinner table for celiacs and those who are gluten-sensitive. With innovation and research, gluten-free foods are now even more tasty, delicious and nutritious than ever.” Ottavia ended the reign of the last world-recorder holder, achieved by South African retailer, Norwood Pick’n’Pay, which was awarded as having the “World’s Largest Pizza” in 1990. The pizza not only contained gluten but also was smaller in diameter and weighed less. Officials from Guinness World Records presented Dr. Schar the award for the “World’s Largest Gluten-Free Pizza”. After the ceremony, the gluten-free pizza was cut and distributed to the audience.

“Here in the USA, consumers can participate in our achievement on a smaller yet just as tasty scale by trying our Schar Pizza Crust or Bonta d’ Italia Thin-Crust Cheese Pizza products, available at grocery, natural food, and specialty gourmet stores across the USA, ” mentioned Roberto Cruz, marketing manager at Schar USA, Inc. For store locator visit www.schar.com.

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